We live in a globalized world where our business is not confined to boundaries. No matter in which part of the world, you are producing your products and services, you can sell them through online presence. An online presence can be shown through website development.
People around the world speak different languages. They express these languages according to their regional and cultural intricacies. Therefore to resonate the website with cultural and regional complexities, they go for website translation localization services.
Why You Should Localize Your Website
If you are into the gaming business then you must know that people can immerse in the game and have a pleasant playing experience, if the game is in their native language. Moreover, If the game is not in the avid gamer’s native language then they often get frustrated and quit the game. Here is where video game localization services come to play. It is not about the game itself. Other things like website and graphical content play an important part. How the people play the games comes next. If your game is present online then gamers can find you only if you have taken assistance from website translation localization services.
According to a rough estimate, there are around 3.25 billion gamers around the world. Out of this number 285 million gamers are present in the North American region only. North America comes in second number in terms of generating revenue through the gaming industry. If you don’t localize your game for this market then you will miss a large part of the global share in the gaming industry. For robust video game translation, you must take assistance from a video game translation company
Benefits of Website Localization
For gaming website localization, you must take assistance from a video gaming translation company. They give a gaming website and game to native translators who have prior experience in the gaming industry. As a result, they provide you with robust translation services. These translation services can help in penetrating foreign markets. There are many benefits of website localization. Let’s have a look at them.
SEO Improvements
Improving SEO results means that more and more people are visiting your site. According to HubSpot and Bright Edge, SEO generates 10 times more traffic than social media. Therefore, 64% of marketers are going for SEO implementation. However, for implementing the SEO strategy, you should go for localization services. There is fierce competition in the ranking of English websites because the content in other languages is less. Therefore, if you start ranking for keywords in different languages then you can see tremendous improvement in web pages despite modifying them.
Reaching the Wider Audience
If more people know about your game then it means you have more players that want to play the game. Do you know that out of 7.8 billion people in the world, only 360 million people speak English? Moreover, 1 million people speak English as a second language. Even these people prefer websites in their native language. In addition, 76% of internet users prefer information in their mother tongue. Therefore, if you go for website localization then you can attract potential players.
If more people know about your game then it means you have more players that want to play the game. Do you know that out of 7.8 billion people in the world, only 360 million people speak English? Moreover, 1 million people speak English as a second language. Even these people prefer websites in their native language. In addition, 76% of internet users prefer information in their mother tongue. Therefore, if you go for website localization then you can attract potential players.
Standing out in the Competition
Not every gaming company goes for website localization services for each target market. This hinders the opportunity to serve potential customers and lowers the value of your website and products. Apart from competing globally, you should also consider local game developers. For instance, Tencent in China. It is a native Chinese gaming company,that can stand out in the lucrative Chinese market if they provide Chinese users with localized web content that entices them to download a game.
In the fiercely competitive world, you can connect to avid games if you localize the website and the game. Otherwise, you can lose a large share of the market. Here again, hiring a video game translation company can be of great help.
Wrapping Up
To reach avid gamers, you need to translate and localize the web content and game with assistance from a professional translation company. They can help in SEO improvement that helps in reaching a wider audience. Moreover, it gives a competitive advantage over those gaming companies that are not investing in translation and localization services.
